Neck to neck wearables market giants with Apple taking the lead

Photo by Crew on Unsplash

One of three smartphone users predicts that he or she will own at least 5 wearables after 2020.

Ericsson ConsumerLab

After taking the world by storm next to blockchain technology and IoT, wearables market has 5 big fat players like Simon Cowell should say and guess who's first? Right: Apple.

With 8 million units shipped during Q4 of 2017 Apple is the rockstar of the stage becoming synonym with the wearable market, neck to neck with Fitbit, Xiaomi, Garmin, Xiaomi, and Samsung.

With a regional market share with North America dominance followed by Asia-Pacific and a Western Europe promising ascension, Cisco estimates that over 600 million wearable devices will be active in the world by the end of this decade.

With the boom of fitness and wellness wearables, activity trackers, meditation headsets, wristbands, body sensors, smart clothing or hearables Apple takes the lead at its well set time with the Apple Watch Series 3 and takes far distance from the competitors with a 21% market share.

At first glance, wristbands led the smart wearables market with almost 50% for long as the most spread wearables due to the brilliant simplicity and accessible prices made possible by these 2 notable market players Fitbit and Xiaomi.

Once consumers were impacted psychologically by the smartwatches (going now mostly fitness devices) plenty of choices, different prices, multiple functions and even sassy look, the market moves as much as a tectonic plaque taking the needed shape to vibrate accordingly to the needs at a certain tipping point.

Even though according to Fitbit Fitbit Ionic Smartwatch wasn't sold like ice cream on a torrid summer day and consumers inclined to purchase mostly Charge 2 and Blaze the landscape is absolutely interesting to observe now that Fitbit gets a well-deserved attention with the announcement of a new mass appeal smartwatch this year, a crazy awesome crowdfunding campaign for a brilliant 360° neckband camera that will change many recording options successfully funded on Kickstarter with $381,496 pledged of $50,000 goal and 990 backers.

As for Xiaomi this year even the titan didn't launch the Mi 7 or Mi Max 3 at the MWC 2018 in Barcelona according to TechRadar Xiaomi has been rumored to be heading for an IPO, ever since it recorded a stellar financial performance last year. In January, it was announced that the company had posted a 76% rise in smartphone production, thanks to its improved distribution channels and increased sales overseas.